Curriculum
11 Sections
38 Lessons
Lifetime
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Module 1: Introduction to Marketing
4
1.1
What Marketing Means for Small Businesses
1.2
The Role of Marketing in Business Growth
1.3
Marketing Concepts and Customer Value
1.4
Common Marketing Mistakes in Small Businesses
Module 2: Understanding Customers and Markets
4
2.1
Customer Needs and Buying Behavior
2.2
Market Research Basics for Small Businesses
2.3
Market Segmentation
2.4
Target Market Selection
Module 3: Branding Fundamentals
4
3.1
What Is a Brand?
3.2
Brand Identity and Brand Positioning
3.3
Building Brand Trust and Awareness
3.4
Branding for Small Businesses
Module 4: Marketing Mix (4Ps / 7Ps)
5
4.1
Product Strategy
4.2
Pricing Fundamentals
4.3
Place (Distribution) Strategies
4.4
Promotion Strategies
4.5
Service Marketing Overview (7Ps)
Module 5: Promotion and Communication
4
5.1
Advertising Basics
5.2
Sales Promotion
5.3
Public Relations
5.4
Content Marketing Fundamentals
Module 6: Digital Marketing Basics
4
6.1
Introduction to Digital Marketing
6.2
Social Media Marketing for Small Businesses
6.3
Website and Online Presence Basics
6.4
Email Marketing Fundamentals
Module 7: Pricing and Value Strategy
3
7.1
Pricing Objectives
7.2
Cost-Based vs. Value-Based Pricing
7.3
Pricing for Competitive Advantage
Module 8: Marketing Planning
3
8.1
Developing a Simple Marketing Plan
8.2
Marketing Goals and Budgeting
8.3
Marketing Calendar and Action Plan
Module 9: Measuring Marketing Performance
3
9.1
Key Marketing Metrics (KPIs)
9.2
Measuring Campaign Effectiveness
9.3
Adjusting Marketing Strategies
Module 10: Final Review and Certification
4
10.1
Course Summary
10.2
Practical Marketing Case Discussion
10.3
Final Assessment
10.4
Course Completion
Final Assessment
1
11.1
Final Exam – Marketing Fundamentals for Small Businesses
20 Questions
Marketing Fundamentals for Small Businesses
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