Curriculum
11 Sections
31 Lessons
Lifetime
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Module 1: Introduction to Digital Marketing
3
1.1
What Is Digital Marketing?
1.2
Evolution of Digital Marketing
1.3
Digital Marketing in Modern Business
Module 2: Digital Marketing Strategy
3
2.1
Strategic Planning in Digital Marketing
2.2
Aligning Digital Marketing with Business Goals
2.3
Customer Journey and Digital Touchpoints
Module 3: Audience Analysis and Targeting
3
3.1
Identifying Target Audiences
3.2
Buyer Personas
3.3
Customer Behavior in Digital Environments
Module 4: Social Media Marketing Fundamentals
3
4.1
Role of Social Media in Marketing
4.2
Overview of Major Social Media Platforms
4.3
Organic vs. Paid Social Media
Module 5: Social Media Strategy Development
3
5.1
Platform-Specific Strategies
5.2
Content Planning and Scheduling
5.3
Community Building and Engagement
Module 6: Content Creation for Digital and Social Media
3
6.1
Content Types and Formats
6.2
Visual and Video Content
6.3
Storytelling in Social Media
Module 7: Paid Digital and Social Media Advertising
3
7.1
Social Media Advertising Basics
7.2
Campaign Objectives and Targeting
7.3
Budgeting and Ad Performance
Module 8: Analytics and Performance Measurement
3
8.1
Key Digital Marketing Metrics (KPIs)
8.2
Social Media Analytics Tools
8.3
Data-Driven Optimization
Module 9: Ethics, Privacy, and Brand Responsibility
3
9.1
Ethical Issues in Digital Marketing
9.2
Data Privacy and Regulations
9.3
Responsible Social Media Use
Module 10: Final Review and Certification
4
10.1
Course Summary
10.2
Practical Digital Marketing Case Studies
10.3
Final Assessment
10.4
Course Completion and Certification
Final Assessment
1
11.1
Final Exam – Digital Marketing Strategy and Social Media Marketing
20 Questions
Digital Marketing Strategy and Social Media Marketing
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