Curriculum
11 Sections
39 Lessons
Lifetime
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MODULE 1: Introduction to Business Strategy
4
1.1
What Business Strategy Means
1.2
Strategic Thinking for Entrepreneurs
1.3
Levels of Strategy (Corporate, Business, Functional)
1.4
Common Strategic Mistakes
MODULE 2: Business Environment Analysis
4
2.1
Internal Analysis (Resources and Capabilities)
2.2
External Environment Analysis
2.3
PESTLE Analysis
2.4
Industry and Market Analysis
MODULE 3: Competitive Strategy
4
3.1
Competitive Advantage
3.2
Cost Leadership and Differentiation
3.3
Porter’s Generic Strategies
3.4
Strategic Positioning
MODULE 4: Strategic Analysis Tools
4
4.1
SWOT Analysis
4.2
Value Proposition Design
4.3
Customer and Market Segmentation
4.4
Strategic Fit
MODULE 5: Goal Setting and Strategic Planning
4
5.1
Vision, Mission, and Objectives
5.2
SMART Goals
5.3
Strategic Priorities
5.4
Action Planning
MODULE 6: Business Planning Fundamentals
4
6.1
Purpose of a Business Plan
6.2
Market and Industry Analysis (Business Plan Context)
6.3
Business Model Overview
6.4
Strategic Assumptions
MODULE 7: Developing the Business Plan
4
7.1
Products and Services Strategy
7.2
Marketing and Sales Strategy
7.3
Operations and Organizational Structure
7.4
Financial Overview (Basic Level)
MODULE 8: Strategy Implementation
4
8.1
Turning Strategy into Action
8.2
Resource Allocation
8.3
Leadership and Execution
8.4
Managing Change
MODULE 9: Monitoring and Strategic Control
3
9.1
Key Performance Indicators (KPIs)
9.2
Measuring Strategic Performance
9.3
Strategy Review and Adjustment
MODULE 10: Final Review and Certification
4
10.1
Course Summary
10.2
Practical Case Discussion
10.3
Final Assessment
10.4
Course Completion
Final Assessment
1
11.1
Final Exam – Business Strategy and Planning
30 Questions
Business Strategy and Planning
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